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IMAGES

FILTERS:

Designs notes:

  • Always set color behind image to #000000 100%

  • If image is in darker tone, suggest to add image opacity as 75%

  • If image is in lighter tone, suggest to change opacity to 50%

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SURVEILLANCE

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BUILDINGS

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R&D

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INDUSTRIAL

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IMAGE SELECTION AND BEST PRACTICES:

Designs notes:

  • Images you use should be recognizable and relevant for your brand

  • Make sure to use high quality image

  • Using photos of animals or people instantly creates some sort of emotional connection to your brand. Even if you are going to use regular lifestyle or epic background photos, it is always a good idea to have at least the suggestion of people included

  • Featuring professional photos of your teammates is a great way to stand out from competitors. The more connected to your website users are, the more inclined they’ll be to become your customers. That’s why using friendly shots of your team is always a good idea. Consider publishing them on ‘About us’ or any other relevant website page.

  • To help with SEO, name images in a meaningful way. For example, a photo of a product should be named using that product name 

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